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Mastering Email Marketing for Business Growth

1. Introduction to Email Marketing

  • Overview of Email Marketing
  • Benefits of Email Marketing for Businesses
  • Types of Email Campaigns:
  • Newsletters
  • Promotional Emails
  • Welcome Series
  • Re-engagement Campaigns

2. Building a Solid Email List

  • Understanding the Importance of Permission-Based Marketing
  • Strategies for Growing Your Email List:
  • Website Opt-ins
  • Lead Magnets (eBooks, Free Trials, Discounts)
  • Social Media Lead Generation
  • List Segmentation for Targeted Campaigns

3. Crafting High-Performing Emails

  • Email Copywriting Basics:
  • Email Body that Drives Action
  • Lead Magnets (eBooks, Free Trials, Discounts)
  • Personalization and Dynamic Content
  • Call-to-Action (CTA) Strategies
  • Design and Layout Best Practices:
  • Mobile Optimization
  • Visuals and Branding Consistency

4. Understanding Email Deliverability

  • Key Factors Affecting Deliverability
  • Avoiding Spam Filters
  • Email Authentication (DKIM, SPF, DMARC)
  • Maintaining a Healthy Sender Reputation

5. Platforms and Tools

  • Overview of Popular Email Marketing Platforms
  • Mailchimp, Klaviyo, ActiveCampaign, etc.
  • Choosing the Right Platform for Your Business.
  • Integrating Email Marketing Tools with CRM.

6. Automations and Drip Campaigns

  • Introduction to Email Automation.
  • Setting Up Effective Drip Campaigns:
  • Welcome Sequences
  • Abandoned Cart Emails
  • Post-Purchase Nurture Campaigns
  • Examples of Automation Workflows.

7. Analyzing Email Campaign Performance

  • Examples of Automation Workflows.
  • Open Rates
  • Click-Through Rates
  • Conversion Rates
  • Unsubscribe Rates
  • Using Analytics to Improve Campaign Performance.
  • A/B Testing Email Elements

8. Advanced Strategies

  • Email Marketing Funnels
  • Integrating Email Marketing with Social Media and Paid Ads
  • Behavioral and Triggered Emails
  • ase Studies of Successful Email Campaigns

9. Legal and Ethical Considerations

  • Understanding GDPR, CAN-SPAM, and Other Email Law
  • Creating Clear Opt-In and Unsubscribe Processes
  • Ethical Practices in Email Marketing

10. Hands-On Workshop

  • Live Walkthrough of Email Platform Setup
  • Creating and Sending Your First Campaign
  • Reviewing and Optimizing Real-Time Results

11. Q&A and Practical Takeaways

  • Addressing Individual Business Challenges
  • Personalized Recommendations
  • Access to Additional Resources (Templates, Tools, Guides)

Final Project (Optional)

  • Participants create and execute a small email campaign for their business.
  • Review and feedback during the next session.

Take Aways

  • Resources Provided: Presentation slides, templates, examples of effective campaigns, and a checklists for success

Duration is 4 – 5 weeks
Weekend classes
(Saturdays/Sundays)
Duration 2 hours
Price: #100,000 naira

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