Project Overview
A leading agro business in Nigeria approached SLS Bridge to transform its brand strategy and visual identity. The goal was to enhance market presence and establish a modern, recognizable identity in a competitive industry.
Goals
- Reimagine and elevate brand identity
- Develop a clear, compelling brand strategy
- Create consistent brand guidelines
- Strengthen market position in Nigerian agro space
Our Approach
Phase 1: Research & Analysis (2 weeks)
- Industry and competitor analysis
- Stakeholder interviews to uncover values and vision
Phase 2: Strategy Development (4 weeks)
- Defined mission, vision, brand values, and USPs
- Identified core target audience segments
Phase 3: Visual Identity (4 weeks)
- Created new logo, color palette, typography, and visual assets aligned with brand values
Phase 4: Brand Guidelines (2 weeks)
- Documented usage rules for logo, color codes, tone, and typography
Phase 5: Implementation (4 weeks)
- Rolled out new identity across website, marketing collateral, and internal communications
Results
The brand refresh delivered powerful outcomes:
- A modern and resonant brand identity
- Improved recall and recognition among customers
- Strengthened trust and loyalty in the market
- A comprehensive strategy and visual system to guide future brand efforts