Project Background & Objectives
Background:
Hazabuy is a newly developed e-commerce site focused on speed, usability, and SEO. Managed by Uhunoma Paul, the aim was to launch a robust, scalable store.
Objectives:
- Build a flexible WooCommerce platform
- Improve performance and user experience
- Achieve strong organic search visibility
- Ensure seamless transactions and analytics
Tech Stack
- CMS: WordPress with Elementor
- E-commerce Framework: WooCommerce
- Hosting: Hostinger
- Payment Gateway: Flutterwave
Frontend & Backend Enhancements
Frontend:
- Responsive design via Elementor
- Minified CSS, JS, HTML; mobile-first approach
Backend:
- WooCommerce setup for products, pricing, categories
- Flutterwave integrated for smooth payments
- Database optimizations and caching in place
Performance Optimization Metrics
- Reduced server response from 1.5s to 0.8s
- Optimized CLS and layout shifts for better UX
- Speeds: Desktop 99/100 · Mobile 85/100
- GTmetrix: Load time 22.83s; LCP 1.9s; total requests 134
SEO & Visibility Wins
- Yoast SEO score: 98/100
- Pages indexed (home, products, categories)
- Meta descriptions optimized at page and product levels
- Implemented structured data (schema markup)
Analytics & Revenue Insights
- Orders: 10 total
- Sales: ₦1,759,500+
- High-Value Orders: ₦450k, ₦334.5k, others
- Pending Payments: ≈₦375,000
- Heatmaps on best-selling products, visit categories, purchase behavior, checkout conversion
Recommendations for Growth
- Automate cart recovery and follow-ups
- Add time-sensitive promotions
- Build customer retention programs (loyalty, rewards)
- Encourage reviews and social proof for trust and sales lift