Project Overview
The institute aimed to expand enrollment by leveraging a multi-channel marketing strategy. They sought to boost both visibility and engagement among potential students.
Campaign Goals
- Increase inquiries and potential student leads
- Improve brand awareness and online presence
- Engage key audience segments effectively
Strategy & Execution
Phase 1: Market Research & Analysis (2 Weeks)
- Conducted deep audience and competitive research to inform targeting and messaging
Phase 2: Facebook Advertising (6 Weeks)
- Segmented audiences: recent grads, professionals upskilling, tech enthusiasts
- Developed tailored creatives and copy for each segment
- Employed budget optimization and A/B testing for better results
Phase 3: Organic Social Media Management (8 Weeks)
- Built content calendars with educational posts, alumni successes, and industry insights
- Engaged with prospects through comments, social interaction, and built community trust
- Collaborated with IT influencers to expand reach and credibility
Phase 4: Lead Capture & Nurturing (3 Weeks)
- Set up website forms, chat support, and click-to-call tools for easy inquiry generation
Phase 5: Monitoring & Reporting (Ongoing)
- Tracked performance with regular client updates and insights into ROI
Results
- Achieved a substantial spike in inquiries and engagement
- Increased website traffic with improved dwell time and reduced bounce rates
- Higher enrolment rates drive ROI within the campaign timeframe
- Social content received stronger engagement and positive feedback