Overview
A renowned airline partnered with SLS Bridge to drive awareness of special ticket offers and lower advertising costs. The campaign ran across display and search channels, optimized dynamically for peak performance.
Objectives
- Maximize visibility for special ticket promotions
- Efficiently reduce Cost Per Click (CPC)
- Exceed planned engagement or conversion targets
Target Audience
Aimed at Nigeria-based segments:
- Frequent Business Travelers
- Loyal Frequent Flyers
- Prospective Travelers (focused on safety and trip planning)
Strategy & Execution Overview
- Audience Segmentation:
Leverage 1st- and 3rd-party data for refined targeting. - Media Strategy:
- Weeks 1–3: Banner and search ads in English across platforms
- Week 4: Contextual targeting to user behaviors
- Campaign Optimization:
Mix of manual and automated adjustments to fine-tune performance and ROI.
Results & Impact
- Achieved 74 ticket purchases
- Reduced CPC by 3.51%
- Delivered a 109.8% execution success rate (661 out of 602 transitions)
Key Takeaways
- Smart audience segmentation boosts engagement
- Strategic optimization reduces costs and improves performance
- Programmatic campaigns offer agility and measurable results