Insights

How to Track and Measure Facebook Ads Metrics to Boost Conversions by 200%

Running Facebook Ads without proper tracking is like sailing without a compass—you’ll never know if you’re headed in the right direction. To get the most out of your ad spend, it’s crucial to monitor key metrics and make data-driven decisions. Tracking the Facebook Ads metrics allows you to measure performance, optimize strategies, and ensure a strong return on investment (ROI).
Without proper analysis, even a well-crafted campaign can fall flat. In this guide, we’ll explore the essential Facebook Ads metrics that help you make data-driven decisions, improve your ad performance, and ultimately grow your business.

Setting Clear Goals for Your Facebook Ads

Before running a Facebook ad campaign, it’s essential to define your objectives. Without clear goals, you risk wasting your budget on ineffective campaigns. Setting up a well-defined objective allows you to measure success, optimize performance, and achieve your desired business outcomes.

Understanding Facebook Ad Objectives

Before measuring success, you need to define what success looks like. Facebook Ads Manager provides three broad categories of objectives:

Awareness: One of Facebook’s campaign objectives focuses on helping you reach as many people as possible, like increasing your brand recognition and reaching new audiences.
Consideration: The goal of this campaign’s objectives is to encourage users to engage with your brand. It helps to increase engagement, website visits, or video views.
Conversion: This campaign’s objectives drive specific actions such as purchases, sign-up leads, or specific actions on your website.

Each category is designed to serve different business needs. Choosing the right objective aligns your campaign with your overall marketing strategy.

How to Set Clear Goals for Your Facebook Ads

1. Identify Your Business Objective

Your Facebook ad goals should align with your business objectives. Ask yourself what you want to achieve with the ad:

Do I want to increase brand awareness?
Am I trying to generate leads or drive sales?
Do I need to increase engagement with my content?
Is my focus on driving traffic to my website?

2. Choose the Right Facebook Ad Objective

Based on your business goal, select the most relevant objective. Some of the recommended Facebook Ad Objectives include the following:

To build brand recognition → Use Brand Awareness or Reach
If you want to increase your website traffic → Traffic is your go option
To Generate leads → Use Lead Generation
To Boost your business engagement → Engagement
If you want to get more video views → Video Views
To Increase your store visits → Use Store Traffic
For Driving e-commerce sales → Use Conversions or Catalog Sales

3. Define Key Performance Indicators (KPIs)

Once you’ve set your goal, determine how you want to measure success. Some common KPIs include:

Brand Awareness: Reach, impressions, ad recall lift
Engagement: Likes, shares, comments, click-through rate (CTR)
Lead Generation: Number of leads, cost per lead (CPL)
Sales: Conversion rate, return on ad spend (ROAS), cost per acquisition (CPA)

Tracking these metrics helps evaluate campaign performance and refine your strategy. We will look more into this soon.

If you’re new to setting up campaigns, check out our Beginner’s Guide to Facebook Ads for step-by-step instructions on launching your first campaign.

Key Facebook Ad Metrics to Track

Monitoring the right Facebook ad metrics ensures that your campaigns are effective, cost-efficient, and aligned with your business goals. Without tracking key metrics, you risk wasting your budget and missing opportunities to optimize performance. Tracking the right metrics is crucial for measuring your ad performance and success. The following are some of the Facebook ad metrics you should track.

1. Impressions

Impressions refer to the total number of times your ad is displayed on a user’s screen, regardless of whether they interact with it. Each time your ad appears in someone’s feed, it counts as one impression. Unique impressions indicate the number of distinct users who have seen your ad.

Why Is This Metric Important? Impressions help gauge the visibility of your ad. A high number of impressions means that your ad is being seen frequently, which is crucial for brand awareness campaigns. However, if impressions are high but engagement remains low, it might indicate ad fatigue or poor targeting.

Where to Check It on Facebook? You can find the impressions metric in Facebook Ads Manager by navigating to your Facebook Ads Manager and then Selecting the Campaigns, Ad Sets, or Ads tab depending on the level you want to analyze >Look for the Impressions column in the reporting dashboard. If it’s not visible, click on Columns > Customize Columns and add Impressions to your report. You can choose to track ad impressions and other metrics directly within Facebook Ads reports. However, using an external live dashboard can often provide a more convenient and streamlined monitoring experience.
Key Benchmarks to Consider? When evaluating impressions, it’s essential to consider industry benchmarks. Ideally, your ad frequency should be between 1.5 to 3 times per user per week to maintain visibility without causing ad fatigue. The Cost Per Mille (CPM), which varies by industry, should generally stay below $10–$12 to remain cost-effective. Additionally, while impressions indicate how often your ad appears, a low Click-Through Rate (CTR) (below 0.9%–1%) could suggest that your ad isn’t engaging enough despite being shown frequently.
How to Improve Impressions? If your ad impressions are lower than expected, implementing key strategies can help enhance visibility. Expanding your audience targeting by adjusting location, demographics, or interests can increase reach. Raising your ad budget may also boost the number of times your ad is displayed. Using multiple placements, such as Instagram, Audience Network, and Messenger, can further expand exposure. Optimizing ad scheduling to run ads during peak hours ensures maximum impressions. Additionally, improving your ad relevance score through higher engagement rates and experimenting with different ad formats, like carousel ads, video ads, and Stories, can significantly improve impressions

2. Click-Through Rate (CTR)

Click-Through Rate (CTR) is a key digital marketing metric that measures the percentage of users who click on a Facebook ad after seeing it. It is calculated using the formula: CTR = (Clicks / Impressions) × 100.

For example, if your Facebook ad receives 1,000 impressions and 50 people click on it, the CTR is 5%. CTR helps advertisers assess the effectiveness of their campaigns by indicating how engaging and relevant their ads are to the target audience.

Key Benchmarks to Consider? CTR is crucial in Facebook Ads because it directly impacts the ad’s performance and cost. A high CTR means that more users find your ad compelling and relevant, which can lead to better engagement and conversions. Facebook’s ad algorithm also rewards ads with higher CTRs by giving them better placements at lower costs, improving overall campaign efficiency. Moreover, CTR influences the Ad Relevance Score, which determines how well your ad resonates with your audience. A strong CTR can result in lower cost-per-click (CPC) and better return on investment (ROI) in Facebook advertising.

Where to check it? To check CTR in Meta Ads Manager, log into Meta Business Suite, navigate to Ads Manager, and review the performance metrics of your campaigns. Locate CTR (Click-Through Rate) in the performance column or customize the report to include different CTR types. Facebook provides CTR (All) for any link click within the ad and CTR (Link Click-Through Rate) for clicks leading to external pages, such as a website or landing page.
Key Benchmarks to Consider? CTR benchmarks for Facebook Ads vary by industry, ad format, and targeting strategy. On average, a good CTR for Facebook Ads ranges between 0.9% – 1.5% across industries. However, e-commerce and technology-related ads may have higher CTRs due to their visually engaging content and strong call-to-actions. It’s essential to compare your CTR against industry benchmarks and past campaign performance to determine whether your ads are performing well.
How to improve CTR? To improve CTR in Facebook Ads, start by creating compelling ad copy with strong, action-driven headlines. Use high-quality visuals such as engaging images, GIFs, and videos to capture attention in the Facebook feed. Optimize targeting by refining audience segments based on demographics, interests, and behaviors. Conduct A/B testing on different elements, including ad copy, visuals, CTAs, and landing pages, to determine what resonates best with your audience. Ensure your ads are mobile-friendly since most Facebook users browse on mobile devices. Use strong CTAs like Shop Now, Learn More, and Sign Up to encourage clicks and make sure your ad aligns with the audience’s intent.

3. Engagement Rate

Engagement rate is a crucial metric in Facebook Ads that measures how users interact with your content, including likes, shares, comments, clicks, and other actions. It is calculated using the formula: Engagement Rate = (Total Engagements / Total Impressions or Reach) × 100. A high engagement rate indicates that your audience finds your content interesting and relevant, leading to better brand visibility and stronger customer relationships.

Why Is This Metric Important? Engagement rate is important because it directly affects the performance and cost-efficiency of Facebook Ads. Facebook’s algorithm prioritizes ads and organic posts with higher engagement, increasing their visibility in users’ feeds. A high engagement rate means your content resonates with your target audience, leading to better brand trust, higher conversion rates, and lower ad costs. Additionally, strong engagement signals to Facebook that your content is valuable, improving its placement and reach without requiring an increased ad budget.
Where to Check It? To check the engagement rate on Facebook, go to Meta Business Suite and navigate to Facebook Insights or Ads Manager. In the Performance Metrics section, you can view engagement metrics such as reactions, shares, comments, and clicks. Customizing your analytics dashboard allows you to track engagement over time and compare different campaigns to identify what content drives the most interaction.
Key Benchmarks to Consider? When assessing engagement rate, it’s essential to compare your results to industry benchmarks. The average engagement rate for Facebook organic posts typically falls between 1% – 3%, while Facebook Ads can have an engagement rate ranging from 0.5% – 2%, depending on the industry and ad format. For video ads and carousel ads, engagement rates tend to be higher since they offer more interactive elements. Comparing your engagement rate against these benchmarks helps determine whether your content is performing well or needs optimization.
How to Improve? To improve your engagement rate on Facebook, focus on creating high-quality, visually appealing content that aligns with your audience’s interests. Use strong, relatable captions and compelling CTAs to encourage interactions. Posting engaging formats such as polls, quizzes, videos, and carousel ads can boost audience participation. Targeting the right audience through precise ad segmentation ensures your content reaches users who are most likely to engage. Additionally, responding to comments and messages promptly fosters a sense of community and increases engagement. Testing different posting times and A/B testing ad creatives can also help determine what works best for maximizing interactions.

4. Cost Per Click (CPC)

Cost Per Click (CPC) is a key metric in Facebook advertising that represents the amount an advertiser pays each time a user clicks on their ad. It is calculated using the formula: CPC = Total Ad Spend / Total Clicks. CPC helps advertisers measure the cost-effectiveness of their campaigns and assess whether their ads are generating clicks at a reasonable price.

Why Is This Metric Important? CPC is an important metric because it directly impacts the efficiency of an ad budget. A lower CPC means more clicks for the same budget, increasing the chances of conversions and higher returns on investment. Additionally, Facebook’s ad auction system considers CPC when determining which ads get priority in placements. Ads with optimized CPC can achieve better reach, engagement, and conversion rates while keeping costs under control.
Where to Check It? To check CPC in Facebook Ads, navigate to Meta Ads Manager, select the desired campaign, and view the Performance Metrics section. Here, you can find CPC under the Cost Per Result column. You can also customize the report to track CPC for different ad objectives, such as link clicks, lead form submissions, or purchases.
Key Benchmarks to Consider? When evaluating CPC, it’s essential to consider industry benchmarks. The average CPC on Facebook Ads typically ranges between $0.50 – $2.00, depending on factors such as industry, target audience, and ad placement. Competitive industries like finance and legal services may have a higher CPC, while e-commerce and entertainment may experience lower CPCs. Comparing your CPC with industry benchmarks helps determine whether your campaign is cost-efficient or needs optimization.
How to Improve? To improve CPC in Facebook Ads, start by refining your audience targeting to ensure your ads reach the most relevant users. Using lookalike audiences, retargeting engaged users, and excluding uninterested audiences can help reduce costs. Optimize ad creatives by testing different images, videos, and copy to increase engagement rates, which can lower CPC. Experimenting with different bidding strategies, such as lowest cost or cost cap, can also help manage CPC effectively. Additionally, improving ad relevance by aligning content with user intent and maintaining high engagement signals to Facebook’s algorithm that your ad is valuable, potentially reducing CPC over time.

5. Cost Per Mille (CPM)

Cost Per Mille (CPM) is a Facebook advertising metric that represents the cost an advertiser pays for every 1,000 impressions their ad receives. It is calculated using the formula: CPM = (Total Ad Spend / Total Impressions) × 1,000. CPM helps advertisers measure how much they are spending to get their ads seen by users, making it a crucial metric for brand awareness and reach-based campaigns.

Why Is This Metric Important? CPM is an important metric because it determines the cost-effectiveness of reaching a target audience. A lower CPM means that an advertiser can generate more impressions for the same budget, maximizing brand visibility. Facebook’s ad auction system considers factors such as audience targeting, competition, and ad relevance when determining CPM. Optimizing for lower CPM can lead to better exposure, higher engagement, and improved campaign efficiency.
Where to Check It? To check CPM in Facebook Ads, go to Meta Ads Manager, select your campaign, and navigate to the Performance Metrics section. Here, CPM can be found under the Cost Per Result breakdown. Advertisers can also customize their reports to analyze CPM trends across different ad sets, placements, and audience segments.
Key Benchmarks to Consider? When evaluating CPM, it’s essential to consider industry benchmarks. The average CPM for Facebook Ads typically ranges between $5 – $15, but this varies based on factors like industry, competition, ad placement, and seasonality. For instance, industries such as finance and technology may experience higher CPMs due to competitive bidding, while industries like retail or entertainment may have lower CPMs. Comparing your CPM against these benchmarks can help assess whether your ad costs are within a reasonable range.
How to Improve? To improve CPM in Facebook Ads, focus on enhancing ad relevance and engagement. Higher engagement rates signal to Facebook that your ad is valuable, which can lower CPM. Refining audience targeting by narrowing or expanding demographics based on performance can also help optimize costs. A/B testing different creatives, headlines, and ad formats ensures that you are using the most effective ads. Additionally, choosing placements with lower competition, such as Facebook Stories or Audience Network, can lead to reduced CPM. Adjusting bidding strategies, like using the lowest cost or cost cap, can also help control costs and improve overall ad efficiency.

6. Conversion Rate

Conversion Rate is a key Facebook Ads metric that measures the percentage of users who take a desired action after clicking on an ad. This action can be anything from making a purchase, signing up for a newsletter, filling out a form, or any other predefined goal. It is calculated using the formula: Conversion Rate = (Total Conversions / Total Clicks) × 100. A high conversion rate indicates that the ad and landing page are effectively driving user actions.

Why Is This Metric Important? Conversion Rate is important because it directly impacts the return on investment (ROI) of a Facebook Ads campaign. A high conversion rate means that a larger percentage of ad traffic is turning into customers, leading to increased revenue and profitability. Additionally, Facebook’s algorithm favors ads with better conversion rates by improving their placement and lowering costs, ultimately enhancing overall campaign efficiency.
Where to Check It? To check the Conversion Rate on Facebook, go to Meta Ads Manager, select your campaign, and navigate to the Performance Metrics section. Under the conversion tracking options, you can view the total number of conversions along with the conversion rate. You can also set up Facebook Pixel or Conversions API to track user actions more accurately across different touchpoints, including websites and apps.
Key Benchmarks to Consider? When analyzing Conversion Rate, it’s important to consider industry benchmarks. The average conversion rate for Facebook Ads varies depending on the industry and ad objective but typically falls between 1% – 10%. E-commerce businesses may see conversion rates around 3% – 5%, while lead generation campaigns often have higher rates. Understanding these benchmarks helps advertisers determine whether their campaigns are performing effectively or need optimization.
How to Improve? To improve the Conversion Rate in Facebook Ads, start by refining audience targeting to ensure your ads reach users most likely to convert. Use high-quality visuals, compelling ad copy, and clear calls-to-action (CTAs) to encourage user engagement. Optimizing landing pages for speed, mobile-friendliness, and clear messaging can also reduce drop-off rates and increase conversions. A/B testing different ad creatives, audience segments, and bidding strategies can help identify what works best. Additionally, leveraging retargeting campaigns to re-engage users who previously interacted with your ad can significantly boost conversion rates.

7. Cost Per Conversion (CPA)

Cost Per Conversion (CPA), also known as Cost Per Action, is a Facebook Ads metric that measures the amount an advertiser spends to acquire a single conversion. A conversion can be a purchase, lead submission, sign-up, or any other desired action defined in the campaign. It is calculated using the formula: CPA = Total Ad Spend / Total Conversions. A lower CPA means more cost-effective conversions, which directly impact the campaign’s profitability.

Why Is This Metric Important? CPA is an essential metric because it helps advertisers evaluate the efficiency of their ad spend. A lower CPA indicates that an advertiser is generating conversions at a reduced cost, maximizing return on investment (ROI). Since Facebook’s ad auction system prioritizes well-performing ads, optimizing CPA can lead to better ad placements and improved campaign reach. Keeping CPA in check ensures that marketing budgets are used effectively to drive revenue and business growth.
Where to Check It? To check CPA in Facebook Ads, navigate to Meta Ads Manager, select your campaign, and go to the Performance Metrics section. CPA is displayed under the Cost Per Result column, reflecting the cost associated with achieving the campaign’s goal. Additionally, integrating Facebook Pixel or Conversions API allows more accurate tracking of conversion-related costs, providing deeper insights into performance.
How to Improve? When evaluating CPA, it is important to consider industry benchmarks. The average CPA for Facebook Ads varies based on factors like industry, audience targeting, and competition. For instance, the e-commerce sector may have an average CPA between $10 – $30, while industries like finance and real estate could see higher CPAs due to competitive bidding. Comparing CPA with industry standards helps advertisers determine whether their campaigns are cost-efficient or require optimization.
Key Benchmarks to Consider? To improve CPA in Facebook Ads, focus on refining audience targeting to reach users who are more likely to convert. Using lookalike audiences, retargeting past website visitors, and excluding low-intent audiences can help lower CPA. Enhancing ad creatives with compelling visuals, persuasive copy, and strong calls-to-action (CTAs) can boost engagement and drive more conversions. Optimizing landing pages for speed, relevance, and mobile-friendliness also improves conversion rates, ultimately reducing CPA. A/B testing different ad elements, adjusting bidding strategies like lowest cost or cost cap, and continuously monitoring performance allow advertisers to control costs and improve overall efficiency.

8. Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a key Facebook Ads metric that measures the revenue generated for every dollar spent on advertising. It is calculated using the formula: ROAS = Total Revenue / Total Ad Spend. A higher ROAS indicates a more profitable advertising campaign, while a lower ROAS suggests that adjustments may be needed to improve efficiency and return on investment.

Why Is This Metric Important? ROAS is an important metric because it helps advertisers determine the profitability and effectiveness of their Facebook ad campaigns. Unlike other cost-based metrics, ROAS directly ties ad spend to revenue, making it essential for businesses focused on maximizing returns. A strong ROAS enables businesses to scale their advertising efforts, allocate budgets more effectively, and optimize campaigns for better results.
Where to Check It? To check ROAS in Facebook Ads, go to Meta Ads Manager, select your campaign, and navigate to the Performance Metrics section. ROAS is typically displayed under the Purchase ROAS column if Facebook Pixel or Conversions API is properly set up. This ensures accurate tracking of revenue generated from ad conversions, helping advertisers make data-driven decisions.
How to Improve? When evaluating ROAS, it’s important to consider industry benchmarks. The average ROAS varies based on industry, campaign type, and target audience. For instance, e-commerce businesses typically aim for a ROAS of 3:1 or higher (meaning $3 in revenue for every $1 spent), while other industries like SaaS or real estate may have different benchmarks. Understanding these benchmarks helps advertisers set realistic goals and assess campaign performance effectively.
Key Benchmarks to Consider? To improve ROAS in Facebook Ads, focus on refining audience targeting to attract high-intent users who are more likely to convert. Utilizing lookalike audiences, retargeting past website visitors, and segmenting audiences based on behavior can lead to better conversion rates. Enhancing ad creatives with compelling visuals, persuasive messaging, and strong calls-to-action (CTAs) can also boost engagement and sales. Optimizing landing pages for seamless user experience, mobile-friendliness, and fast load times can further drive conversions. Additionally, A/B testing different ad elements, adjusting bid strategies like highest value or cost cap, and continuously monitoring campaign performance can help maximize ROAS while keeping ad spending efficient.

9. Ad Frequency

Ad Frequency in Facebook Ads refers to the average number of times a single user sees a specific ad within a given period. It is calculated using the formula: Frequency = Total Impressions / Total Reach. A balanced ad frequency ensures that an ad is seen enough times to reinforce brand awareness without leading to ad fatigue or audience irritation.

Why Is This Metric Important? Ad Frequency is an important metric because it directly impacts user engagement, conversion rates, and ad performance. A low frequency may indicate that an ad is not reaching its intended audience enough times to create an impact, while a high frequency can lead to ad fatigue, causing users to ignore or even hide the ad. Maintaining an optimal frequency helps advertisers improve brand recall, increase conversions, and make efficient use of their ad budget.
Where to Check It? To check Ad Frequency in Facebook Ads, go to Meta Ads Manager, select your campaign, and navigate to the Performance Metrics section. Ad Frequency is displayed in the Delivery column, showing how often users have seen a particular ad. Monitoring this metric helps advertisers adjust their campaign strategies to ensure their ads remain effective and engaging.
How to Improve? When analyzing Ad Frequency, it is important to consider industry benchmarks. Generally, an ad frequency between 1.5 to 3 is considered optimal for awareness campaigns, while 3 to 6 can be effective for retargeting and conversion-focused campaigns. However, exceeding a frequency of 6+ may lead to diminishing returns as audiences become less responsive to the ad.
Key Benchmarks to Consider? To improve Ad Frequency in Facebook Ads, advertisers should focus on refreshing ad creatives to keep content engaging and prevent ad fatigue. Utilizing multiple ad variations, changing visuals, and updating messaging can help maintain audience interest. Expanding audience targeting through broader demographics or lookalike audiences can also help distribute impressions more evenly. Additionally, setting frequency caps and leveraging automated rules in Meta Ads Manager ensures that ads do not oversaturate the same audience, maintaining effectiveness while preventing wasted ad spend.

10. Relevance Score (Ad Quality Ranking)

Relevance Score, now known as Ad Quality Ranking in Facebook Ads, is a metric that evaluates how well an ad resonates with its target audience. Facebook assigns this score based on user engagement, ad relevance, and expected performance compared to similar ads. The ranking consists of three key components: Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking, each assessing different aspects of an ad’s effectiveness.

Why Is This Metric Important? Relevance Score is important because it directly influences ad performance and cost efficiency. Higher-ranked ads receive better placements, lower costs per click (CPC), and improved overall engagement. A low relevance score can result in increased costs and reduced visibility, making it essential for advertisers to optimize their campaigns for audience engagement and ad relevance.
Where to Check It? To check your Relevance Score in Facebook Ads, go to Meta Ads Manager, select your campaign, and navigate to the Performance Metrics section. Under the “Ad Relevance Diagnostics” tab, you will find Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking, which collectively indicate how well your ad is performing compared to competitors.
How to Improve? When assessing Relevance Score benchmarks, a ranking of Above Average indicates strong performance, while an Average score suggests room for improvement. Ads with a Below Average ranking (bottom 35% of ads) typically struggle with engagement or ad relevance and may require optimization.
Key Benchmarks to Consider? To improve the Relevance Score in Facebook Ads, advertisers should focus on refining their audience targeting to ensure their ads are reaching the most relevant users. Creating compelling ad creatives with high-quality visuals, engaging copy, and clear calls-to-action (CTAs) can boost engagement. Testing different ad variations through A/B testing helps identify which elements drive better performance. Additionally, aligning ad messaging with audience interests and leveraging Facebook’s detailed targeting options can significantly enhance ad quality ranking.

How to Use These Metrics for Optimization

Effectively utilizing Facebook Ads metrics can help advertisers refine their campaigns and maximize performance. By analyzing Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mile (CPM), Conversion Rate, and Return on Ad Spend (ROAS), marketers can identify areas for improvement and adjust strategies accordingly. For instance, a low CTR may indicate a need for more compelling ad creatives, while a high CPC might suggest targeting adjustments. Monitoring Ad Frequency ensures ads do not become repetitive while improving Relevance Score can lower costs and boost engagement. By leveraging these insights, advertisers can continuously optimize their campaigns for better reach, engagement, and conversions.

Tools for Tracking Facebook Ads Metrics

Several tools can help you monitor and analyze Facebook Ads metrics effectively. You can make use of one of the following tools.

Facebook Ads Manager: The default tool for tracking performance. It offers insights into all key metrics, from reach and engagement to conversions.
Google Analytics: Integrate it with your Facebook Ads to get a complete picture of user behavior and conversion paths.
Third-Party Tools: Consider tools like AdEspresso or Hootsuite Ads for advanced analytics and automation features.

Track, Optimize and Succeed

Tracking the right Facebook Ads metrics is the key to campaign success. By focusing on awareness, engagement, and conversion metrics, you can fine-tune your strategy and achieve your marketing goals. Remember to use the best tools, follow best practices, and always be ready to optimize.

Ready to take your Facebook Ads to the next level? Start tracking these metrics today and watch your campaigns thrive! I hope you enjoy reading the blog post. If you want our team to do your Facebook marketing for you, click here to contact our team of experts to get this done for you.

For more information on best practices for different campaign objectives and metrics that matter for government, political, or advocacy advertisers, read these white papers and review “Amplify Your Message with Facebook Ads.”.